Hello and welcome to DMA decision-makers. My name is Neil Moore and today I'm at the stunning new W Hotel on Sentosa Island, Singapore to meet Janice Chen, who is the regional director for digital marketing and distribution at Starwood Hotels & Resorts. Janice, thanks so much for joining us today. Thank you for having me. So here we are at the beautiful W Hotel in Sentosa. It just launched in October. Tell me a bit about what you did in terms of launch activity. Thank you very much. Yes, we had a great event in October where we had world-class DJs come in. Also, we invited all the who's who of Singapore to be here and in Asia actually to join us in the party. It was a great event. We had over a few hundred people here, and it was amazing. Okay, so now as the regional director, you get to hang out with celebrities and DJs and things like that. But how did you get to this point? Give us an overview of your career thus far. I started out in interactive marketing with the boom of the internet, basically building up websites using HTML. So, I worked with various agencies when I started, worked on fun campaigns for FMCG brands like Flintstones multiple vitamins. Then, I moved on to working for more luxury brands like Estee Lauder and Coty. About back in 2004, I joined Starwood, also in their interactive team. I helped them build various websites. I also worked on projects that helped relaunch our websites and email programming. Then, I moved on to doing our paid marketing for Starwood Global. About four years ago, I moved to Asia Pacific to head up digital marketing for Starwood Asia. And now, I handle the digital marketing strategy for...
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Form 10-K — SEC.gov This Annual Report is filed by Starwood Hotels & Resorts Worldwide, Inc., We consider our hotels and resorts, including vacation ownership resorts Form 10-K — SEC.gov This Annual Report is filed by Starwood Hotels & Resorts Worldwide, Inc., We consider our hotels and resorts, including vacation ownership resorts Form 10-K — SEC.gov This Annual Report is filed by Starwood Hotels & Resorts Worldwide, Inc., We consider our hotels and resorts, including vacation ownership resorts Form 10-K — SEC.gov This Annual Report is filed by Starwood Hotels & Resorts Worldwide, Inc., We consider our hotels and resorts, including vacation ownership resorts Form 10-K — SEC.gov This Annual Report is filed by Starwood Hotels & Resorts Worldwide, Inc., We consider our hotels and resorts, including vacation ownership resorts Form 10-K — SEC.gov This Annual Report is filed by Starwood Hotels & Resorts Worldwide, Inc., We consider our hotels and resorts, including vacation ownership resorts Form 10-K — SEC.gov This Annual Report is filed by Starwood Hotels & Resorts Worldwide, Inc., Our products include property brands (Star wood, Wyndham and Ritz-Carlton) in Form 10-K — SEC.gov This Annual Report is filed by Starwood Hotels & Resorts Worldwide, Inc., Our products include property brands (Star wood, Wyndham and Ritz-Carlton) in Form 10-K — SEC.gov This Annual Report is filed by Starwood Hotels & Resorts Worldwide, Inc., Our products include property brands (Star wood, Wyndham and Ritz-Carlton) in Form 10-K — SEC.gov This Annual Report is filed by Starwood Hotels & Resorts Worldwide, Inc., Our products include property brands (Star wood, Wyndham and Ritz-Carlton) in Form 10-K — SEC.gov This Annual Report is filed by Starwood Hotels & Resorts Worldwide, Inc., Our products include property brands (Star wood, Wyndham and Ritz-Carlton) in Form 10-K — SEC.gov This Annual Report is filed by Starwood Hotels & Resorts Worldwide, Inc.
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