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Hello and welcome to DMA decision-makers my name is Neil Moore and today I'm at the stunning new W Hotel on sentosa island Singapore to meet Janice Chen who is the regional director for digital marketing and distribution at Starwood Hotels & Resorts Janice thanks so much for joining us today thank you for having me so here we are at the beautiful W Hotel in Sentosa it just launched in October tell me a bit about what you did in terms of launch activity thank you very much yes we had a great event in October where we had world-class DJs come in also we invited all the who's who of Singapore to be here and in Asia actually to join us in the party it was a great event we had we had over a few hundred people here and it was amazing okay so now as the regional director you get to hang out with celebrities and DJs and things like that but how did you get to this point give us an overview of your career thus far I started out in interactive marketing with the boom of the you know the internet with basically building up websites program HTML so but I worked with I worked at various for agencies when I started worked on fun campaigns for FMCG brands like Flintstones multiple vitamins and then I moved on to working for more luxury brands like Estee Lauder and Coty and about back in 2022 I joined Starwood also a near interactive team and I help them build various websites I also worked on projects that are that helped relaunch our websites and emails email programming then I moved on to doing our paid marketing for Starwood global about four years ago I moved to Asia Pacific to head up digital marketing for Starwood Asia and now I handle the digital marketing strategy for Starwood in AP for over 220 hotels Starwood is obviously a large group that covers a broad range of brands with the specific target audiences can you give me the overview of who they are and whose at Starwood we have nine very unique brands we are the largest upper upscale hotel company in the world and so the nine brands all have very distinctive personalities let me try to go through all nine you know with pink I'm acquainted with Sheraton Westin the Meridian W or Points by Sheraton a loft cinq Regis luxury collection and then our newest brand element hotels which has yet to launch in Asia Pacific and how do they differentiate give me an example of a curve how two of them might be different yes so that's all we devote a lot of energy to differentiating our brands so for example at W we are focused on fashion design and music whereas at the Westin we are both cast on wellness so you want we want our guests to feel better when they walk.

FAQ

How much exposure does Starwood Hotels have to Egypt?
Starwood's Egypt HotelsSheraton Dreamland Hotel & Conference CenterSheraton Montazah HotelLe MĂ©ridien Cairo Airport (Opening April 1, 2013)Le MĂ©ridien HeliopolisLe MĂ©ridien Pyramids Hotel & SpaSheraton Cairo Hotel & CasinoThe St. Regis Cairo (Opening September 1, 2014)Le MĂ©ridien Dahab ResortSheraton Miramar Resort El GounaSheraton Luxor ResortSheraton Soma Bay ResortSheraton Sharm Hotel, Resort, Villas & SpaSource: https://www.starwoodhotels.com/c...
At what time do I need to check-out of a Starwood Hotel?
Check-out is often noon, although you may find some hotels that go by an 11AM or even 10AM check-out time.You can find the details on the hotel’s page. Scroll down to key-amenities and click on all-details.At check-in you can ask for a late check-out. Sometimes you will get this for free, in some cases the hotel may ask for an extra fee. If the hotel is fully booked they won’t be able to offer a late check-out.Late checkout is a benefit of Elite membership in the Marriott program. See here : Member Benefits & Reward Tiers
Why do Starwood hotels and resorts use different brands? Why do they not make a single brand and open worldwide with the same name?
I don’t work for Starwood, or any hotel chain, but I’ve been involved in two Radisson build-outs in the Twin Cities - the first was Radisson Blu at the Mall of America, the second, Radisson Red in downtown Minneapolis, was just finished this fall.Why keep the name Radisson, but have two different brands, Red and Blu?RadRed is a hipster-ish hotel in downtown Minneapolis, near the new US Bank Stadium, very modern concept, cool, edgy interiors, very modern, and only about $100–150/night (depending on time of the week/year). It is the flagship of a new brand that Radisson is launching, so I was excited to be a part of this.Radisson Blu is a high-end hotel at the Mall of America (there is a second Radisson Blu in downtown, too), and the prices at MOA are between $150–300. It was also one of the first of its brand, but they were going for a different clientele. They’re two different brands, two different looks, but both bear the recognizable name “Radisson.”They’re just trying to reach different guests with different marketing campaigns. Radisson wants people to associate the Radisson Blu with the high end finishes and quality, and they want to associate the Red brand with the edgy, artistic crowd. Some may thing that Blu is too stuffy, or that Red is too modern, but hopefully, with this approach, someone would pick at least one of the two, because they associate the Radisson name with a quality hotel room.http://carlsonrezidor.com/
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